Legal Commentary

The ever-clever Larry Bodine, a long-time member of the LTN edit board, has launched a nifty new feature on his Law Marketing Listserv (a must-have resource for all legal marketers). Now, there's a TV-style screen that can tell visitors to the Law Marketing website see the conversations on the listserv. I'll turn the mic over to Bodine:

Members include hundreds of CMOs, marketing partners, consultants and legal marketing experts who share their expertise and answer each other's questions.The perceived value is so high that members pay $125 per year to belong.





























The membership fee, which amounts to $10.42 a month -- or the cost of lunch in Chicago -- made some skeptical and thrifty marketers hesitate to join. So thanks to the technical wizardry of First Step Internet we created a live TV display showing subjects we're talking about.



The web software runs a script that captures the subject line of an e-mail message sent to the listserv, and displays it once in rotation on the Web TV display.



The listserv has strict rules against selling online, posting job openings without salary information and asking stupid questions, which makes has made it so enduring and attractive. Members get invitations to write book reviews, requests from editors to write articles, and read live reports from major marketing events.