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Web Privacy Efforts Targeted - WSJ.com. This article is probably an indication that industry groups are becoming increasingly alarmed that if they do not take steps to better protect consumer privacy on the Internet then the U.S. Congress will step in to fill the void.

If the latter happens it will be the small operators that feel most of the compliance pain, making it harder for them to compete. That will likely lead to further consolidation and ultimately less competition--not necessarily a good thing for consumers.

Unfortunately, cooler heads are unlikely to prevail and we will end up with a heavy handed regulatory regime that makes legislators and consumer groups feel good, but does little to change things on the ground.

I am all for voluntary compliance and letting industry leaders attempt to set the standard.

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