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: Expressio Unius

We're Sorry We Called You Fat

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This is a little old, but I just found it today. Nintendo has had to apologize to its customers for calling people overweight in its Wii Fit game:
In a statement the company said: "Nintendo would like to apologise to any customers offended by the in-game terminology used to classify a player's current BMI status.

The girl in the article was a healthy child, so I understand a warning that the BMI calculator in the software isn't accurate for kids. But Nintendo
s apology is broader, and seems to acknowedge that its ratings for Wii Fit users -- including overweight and obese -- might be a little jarring at first.

Full post as published by Expressio Unius on January 04, 2009 (boomark / email).

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