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LinkedIn: Good Idea???

By "Biff"

If you're on LinkedIn, this recent law.com article on social network sites and legal ethics is worth a read:

"There are several ethics opinions that clearly indicate a Web page is an ad," says ethics expert Diane Karpman. "But are the social networks also ads? There are no ethics opinions on this." If a MySpace or LinkedIn page can be considered an ad, it's subject to some major ethics controls. For example, the LinkedIn site allows attorney Jane Doe's connections to post testimonials -- e.g., "Jane is a fabulous attorney who really knows her stuff." But the California rules governing advertising and solicitation clearly prohibit a communication that contains testimonials unless such communication also contains an express disclaimer. If Jane Doe has failed to include such language on her page, she's run afoul of the rules.

Yikes. Good thing no one has recommended me.

Full post as published by Becoming a Lawyer on November 06, 2007 (boomark / email).