International Law

Shop to Earn Lacks a Real Business Model

Image by Alex Osterwalder via Flickr

Tracy Coenen has posted a detailed explanation of what Shop To Earn is recommending to its new business/builder brokers on her fraud site.

"A Business Builder / Broker has his/her first 30 days to receive an additional $500 Fast Start Bonus (refer 5 Website Owners in your first 30 days). Ask your new referral this simple question and work together to accomplish this Fast Start Bonus! Question:

Who are some people you can think of that shop online and would love this business model?

Write these names down together, and put together an appointment game plan on showing the ShopToEarn website to each person whether it be one-on-one or by three-way calling them onto our daily TOUR calls on our National Conference line."

What business model? Each of the STE websites that I have visited, around 30, all have the same affiliate ads running on them, with little or nothing to distinguish them. Why would you shop at one website or another?

A real affiliate is someone who crafts a unique landing pages, researches keywords, and constructs an persuasive ad which drives people to the landing page.

But the idea that you could just slap up a bunch of affiliate ads, with no rhyme or reason, and expect that people would "shop" at your website has little economic justification.

Full post as published by Misleading Advertising Law on November 10, 2008 (boomark / email).