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International Law

: Lightbulb IP blog

Learning from Xerox's trademark makeover

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PRESS RELEASE: Here at Xerox Corporation we've got a problem and we think we can fix it in 2008 with a brand makeover. Customers are being drawn to Canon, Hewlett-Packard and Toshiba. Don't even mention Nokia or Apple! We have said goodbye to our almost 50 year old logo. Today we'd like you to meet our new logo.

Full post as published by Lightbulb IP blog on March 13, 2008 (boomark / email).

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