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International Law
: Australian Regulatory Compliance ReviewChecking your advertising and promotions
By David Jacobson
Once you’ve developed a new product or changes to an existing product (discussed here) , you need to review your advertising and method of promotion.
This means looking at both the content of the ad as well as where you place it. Laws and codes affect both aspects of advertising. And there may be further special rules that apply depending on the type of product or service.
Download our general checklist for an overview of the clearance process.
Full post as published by Australian Regulatory Compliance Review on April 05, 2010 (boomark / email).
Kimkins
alleging false advertising of online dieting.
Ram Publishing
alleging phone book advertising contract fraud.
Comcast Corp.
alleging false advertising related to the speed of its Internet service.
Google
alleging that companies who used internet advertising to sell mobile content have overpaid for keywords.
Marketing Spam
Member Source Media pays $200,000 civil penalty for deceptive online advertising.
Activision
alleging false advertising of games for Nintendo Wii, that do not support Dolby Pro Logic II surround sound.
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