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International Law

: Freedom to Differ

A Blackberry for everyone

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PC World reports that soon the new jazzed up Blackberry will be in the hands of everyone, not just executives:

Research In Motion has leapt into the retail consumer market with products such as its pink BlackBerry Pearl, a candybar-shaped e-mail phone stuffed with multimedia goodies, exposing itself to shoppers' fickle tastes and competition from Apple Inc's iPhone.

Its devices now include more "lifestyle" features like television, music players, cameras and Facebook social-networking software for broad appeal.

"I think the whole social networking phenomenon is quite substantial," RIM's co-Chief Executive, Jim Balsillie, told Reuters in an interview.

His comment highlights a big shift for the Canadian company, which first made its name supplying blocky handsets that executives, lawyers and politicians used to send secure e-mails to their offices and clients.

The departure from that mainstay has produced strong early results, as RIM added BlackBerry subscribers at a rapid clip and posted profits that consistently beat analysts' expectations.

More than a third of RIM's subscribers are now classified as noncorporate or non-government. The company had a total of 12 million users at the end of the quarter ended December 1.