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Intellectual Property Law

: The Trade Secrets Vault

Will tomorrow's world still need designers?

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Tim Leberecht Johanna Blakley, Deputy Director at the USC Norman Lear Center, will moderate one of the most provocative panel discussions at SXSW Interactive next weekend: "Will Tomorrow's World Still Need Designers?" Panelists include Alonzo Canada (Jump Associates), David Merkoski (frog design), and Helen Walters (BusinessWeek). In a blog post, Blakley has articulated some points that challenge the raison d'etre of a whole profession and will likely spark a heated debate: "At Davos this year, four luminaries in the world of design were asked to predict what the future of design will be. The themes that arose from this discussion seemed to coalesce into two distinct categories that I'd venture to call 'internal' and 'external.' On the one hand, the speakers emphasized the importance of privacy and personal convenience -- a degree of customization we've not seen before, that will first be available, as usual, to the world's wealthiest 10%. Designers will create ingenious objects with hidden multi-functionality, devices that, for one reason or another, cloak what they can really do. We'll also see designers pressed to find ways to better protect trade secrets and the valued expertise of the genius creator -- in other words, designers will be designing objects that actually enhance their own professional lives and buttress their privileged position in society.

Full post as published by The Trade Secrets Vault on March 02, 2008 (boomark / email).