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TTAB Deems FREEDEMOGRAPHICS.COM Generic for ... Guess What?

What would you expect to find at a website with the name FREEDEMOGRAPHICS.COM? Maybe demographic data available without cost? The Board applied both the In re Gould test for compound words and the American Fertility for phrases in concluding that this term is generic for "business and marketing services, namely, providing customizable demographic data, reports, and analysis." In re SRC, LLC, Serial No. 77282935 (March 16, 2011) [not precedential].After a mere descriptiveness refusal, Applicant SRC amended its application to seek registration on the Supplemental Register, but Examining Attorney Michael Webster played the genericness card. He relied on dictionary definitions of "free" and "demographics," and urged that the TLD ".com" has no source-identifying significance...continue to full post

Full post as published by The TTABlog on March 31, 2011 (boomark / email).