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Intellectual Property Law

: IP Spotlight

Mission: Intangible

By Jim Singer

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The Intangible Asset Finance Society recently published Mission: Intangible, a book that advocates the careful stewardship of corporate reputation.   Authored by IAFS Executive Secretary Nir Kossovsky with Todd Miller, the book explains how corporate stock prices and revenues are driven by effective risk management practices, ethical operating principles, quality assurance procedures, and safety and security practices.  The book [...]

Full post as published by IP Spotlight on May 19, 2010 (boomark / email).

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