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Intellectual Property Law
: Trademark BlogJETTING To A Protectable Mark
By Marty Schwimmer

Beauty Marks make valid points about Jet Blue's' new JETTING campaign, and its inability to obtain exclusivity to words such as JETS and JETTING (less so re JETTER).
Full post as published by Trademark Blog on June 20, 2008 (boomark / email).
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