Intellectual Property Law

"The Importance of a Good Name"

By Marty Schwimmer

TechCrunch: "The Importance of a Good Name: Ditching Simluscribe For PhoneTag":

The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your company offers a consumer product that relies on viral marketing, a difficult name is a really bad thing. In fact, I?m constantly amazed at how well we have been able to do with such a shitty name.

Full post as published by Trademark Blog on April 22, 2008 (boomark / email).