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Intellectual Property Law

: Guiding Rights Blog

Iconix Shows How To Make Money With IP Rights

By Mark VB Partridge

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Many businesses recognize that most of the value of their organization now involves intangible assets including IP.  Iconix Brand Group Inc. takes this a step farther.  It is an example of a business that has moved away from the old economy of manufacturing and selling goods and services to a business apparently based completely on the value of brands.  Iconix's entire business involves the ownership and licensing of consumer brands, such as RAMPAGE, JOE BOXER, LONDON FOG, OCEAN PACIFIC, MUDD, MOSSIMO and others.  It licenses the brands.  Others make and sell the products.  Iconix enjoys annual revenue of $80.7 million ...

Full post as published by Guiding Rights Blog on November 06, 2007 (boomark / email).

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