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Intellectual Property Law

: The Trade Secrets Vault

Google and P&G trade secrets

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Written by Rosalie Marshall Google and Procter and Gamble today announced they have been swapping staff to increase their competitive edge. In what the firms have codenamed the "P&G Google Exchange", three Google employees were temporarily sent to P&G and 20 P&G employees were sent in the opposite direction. P&G employees went to Google to pick up tips on how their company can leverage online search and advertising, she added. P&G spends a relatively small amount of its ad budget online, according to media reports. In order to read the whole text of this interesting news article from vnunet.com, click here.

Full post as published by The Trade Secrets Vault on November 19, 2008 (boomark / email).

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