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Intellectual Property Law
: IMPACTGerman search engine keywords legal update
Those with an active online presence in Germany should check out Class 46's report on a final ruling by the German Courts on a search engine keywords case. In summary the German Courts have held that using a competitor company's name as a search engine keyword (e.g. Google's AdWords service) is lawful provided it's clear that the advert in question is for the advertiser's own products/services, not those of the competitor.
Full post as published by IMPACT on March 12, 2008 (boomark / email).
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