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Intellectual Property Law

: OUT-LAW.com

Envelopes must be transparent about marketing, warns ASA

By Pinset Masons

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An envelope used in a Virgin Media mailshot broke advertising rules because it failed to make its marketing nature obvious. The envelope should have stated clearly that it contained marketing material, the UK's advertising regulator has ruled.

Full post as published by OUT-LAW.com on June 18, 2008 (boomark / email).

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