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Intellectual Property Law

: Guiding Rights Blog

Buidling Your B.R.A.N.D. - The Guiding Rights Newsletter 2:1

By Mark VB Partridge

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Building and protecting your BRAND is a key facet of creating business success at all levels.  Whether you are the manager of a multi-national corporation, a middle-market B-to-B company, a creative professional or an emerging entrepreneur, your BRAND is a key to success.

So what is a BRAND?  The popular view is that a brand is merely a name or logo on a tube of toothpaste, a pack of chewing gum or a can of cola.  But the popular view is too small.

The concept of BRAND that concerns us here is far bigger, the symbol of all of the ...

Full post as published by Guiding Rights Blog on February 18, 2008 (boomark / email).

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