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Intellectual Property Law

: Current Trends in Copyright, Trademark & Entertainment Law

Ambush Marketing ? Sochi Olympics 2014

By ipandentertainmentlaw

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Ambush marketing, the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Here’s a round-up of news stories worth a read: American Apparel Strikes Marketing Gold – The company released a line of […]

Full post as published by Current Trends in Copyright, Trademark & Entertainment Law on February 10, 2014 (boomark / email).

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Lawsuits and Settlements

Vytorin Marketing
alleged false claims in marketing campaign.

Forest Laboratories Potentially Illegal Marketing
Forest Laboratories Potentially Illegal Marketing

Coke
Sued Over Marketing of "VitaminWater"

NOS Communications
settles class action lawsuit regarding deceptive marketing practices

Tyson Foods
accused of deceptively marketing its chicken as "raised without antibiotics"

Marketing Spam
Member Source Media pays $200,000 civil penalty for deceptive online advertising.

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