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Revolution Health Expanding . . .

By Bob Coffield

iHealthBeat reports via the Washington Post that Revolution Health is expanding its online health business by acquiring HealthTalk, a site focused on chronic conditions, and an investment in SparklePeople, a web site offering diet/exercise advice and ideas.

Case says in the Washington Post article:

. . . We are building a platform that reaches the largest possible audience, and in the process want to build the largest health brand from a consumer standpoint," said Revolution founder Steve Case. "Consumerism is going to become a driver in health care, which represents $2 trillion, or one-sixth of the economy. That segment is ripe for disruption, and the key disrupting force is consumers . . .

The article indicates that:

Based on October data compiled by comScore, an Internet market research firm, Revolution Health drew 105 million page views, while SparkPeople had 84 million and HealthTalk had 8 million, for a total of 197 million, Revolution Health spokesperson Brad Burns said.

Full post as published by Health Care Law Blog on December 05, 2007 (boomark / email).