Ethics

"The Neuro Revolution" by Zack Lynch

By Adam Kolber

Zack Lynch's new book, "The Neuro Revolution," is now available.  Some of you may know that Zack writes the very interesting Brain Waves blog and was a speaker at the First Annual Meeting of the Neuroethics Society.  On his blog, he often focuses on the business side of advances in the neurosciences, a topic that surely warrants our attention.  I have yet to read the book but will soon receive a copy of it.  Here are some promotional materials for the book:

Published by St. Martin's Press
History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. THE NEURO REVOLUTION: How Brain Science Is Changing Our World (St. Martin's Press) by Zack Lynch foretells a fast approaching fourth epoch that will yet again transform how humans live, work and play.  Neurotechnology-new tools for both understanding and influencing our brains including brain imaging-is now being applied not only to breakthrough medicine but to almost every aspect of human endeavor, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even to religious belief.

By telling us the stories behind the brilliant people leading this worldwide revolution, taking us into their laboratories, boardrooms and courtrooms, Zack Lynch illuminates a unique, insider's glimpse into the startling future now arriving at our doorstep.  The insights and revelations within THE NEURO REVOLUTION will foster wonder, debate, and in some cases consternation.  Above all, though, they need to be understood by those who will be most affected-all of us.

THE NEURO REVOLUTION is the first book to provide a comprehensive view of the impact brain science will have on law, marketing, financial markets, education, national defense, religion, investing, healthcare, government and entertainment.  Moreover, the book describes a new tool through which to view the future, Time's Telescope, which draws upon the history of technological revolutions to project into our common future.

ABOUT THE AUTHOR

ZACK LYNCH is the founder and executive director of the Neurotechnology Industry Organization, a global trade association representing companies involved in neuroscience, brain research centers and patient advocacy groups.  He is also the co-founder of NeuroInsights, the world's leading market research firm covering the neurotechnology industry.

Please visit The Neuro Revolution website for more advance praise, information on book tour, or to purchase the book.

The Neuro Revolution
How Brain Science is Changing Our World
By Zack Lynch with Byron Laursen
Publication Date: July 19, 2009
St. Martin's Press // Trade Hardcover
0-312-37862-9 // $25.99 // 256 pages

Full post as published by Neuroethics and Law on July 23, 2009 (boomark / email).