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Ethics

: Legal Ethics Forum

Avoiding the Ethical Minefield of Social Networking and Marketing

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That's the title of a Suffolk Law School Advanced Legal Studies program in Boston on March 11th.  The program will consist of two panels, each of which will address a variety of legal ethics issues associated with online networking and marketing.

The first panel will examine (among other topics) the hot-button issue of pay-per-click lead generation.  On one side of the issue will be Mark Dubois, Connecticut's chief disciplinary counsel.  He has argued in this much-watched case that some forms of pay-per-click advertising are unethical.  On the other side of the issue will be James Sokolove, a well-known lawyer who has made his living using new and innovative forms of marketing.  The third panelist is Connie Vecchione, the chief Bar Counsel in Massachusetts.

The second panel will examine a variety of ethics issues arising out of social networking sites, including the ethics of "friending" adverse witnesses, blogging about pending cases, and the creation of virtual law firms.  Panelists will include Ed Cheng (a specialist in professional liability), Liz Mulvey (a former member of the Massachusetts Board of Bar Overseers and a current member of the Supreme Judicial Court's Standing Advisory Committee on the Rules of Professional Conduct), and our very own John Steele. 

I'm moderating the affair, so if any readers attend the program, come say hello.  If you mention the blog, you win a free cup of coffee and an invitation to be my Facebook friend. 

Full post as published by Legal Ethics Forum on February 07, 2010 (boomark / email).

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