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Repeating Stuff is a Good Idea

I repeat things, because repeating things is a good idea.  From "The impact of repetition-induced familiarity on agreement with weak and strong arguments":  Repeated statements are perceived as more valid than novel ones, termed the illusion of truth effect, presumably because repetition imbues the statement with familiarity. In 3 studies, the authors examined the conditions under which and the processes by which familiarity signals from repetition and argument quality signals from processing of message content influenced agreement with persuasive arguments. Participants with low or high motivation to process information were presented persuasive arguments seen once or twice. In all 3 studies, repetition increased the persuasiveness of weak and strong arguments when little processing of message content occurred...continue to full post

Full post as published by Crime & Federalism on February 06, 2009 (boomark / email).