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Why is Losing Weight so Difficult?

Sixty-thousand dollars wasn't enough to inspire two guys to lose 60 pounds.  Why not? Food is a drug. Once you start from the working premise that food is a drug, everything about the difficulties of weight loss makes sense.  Fat people are addicted to food.  Could you pay a heroin addict to stop using?  A cigarette smoker? The wagerers noted in the post, above, are both economist-like people.  Economics is more-or-less useless on any important existential question, and so a bet based on economic incentives is designed to fail. How does a drug user decide to stop using drugs?  That's an existential question.  The person makes the life decision to stop using.  Many external events often precipitate that decision, but nevertheless, a junkie decides to redefine himself...continue to full post

Full post as published by Crime & Federalism on August 09, 2010 (boomark / email).