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Trademark in 3D

By Andrew Raff, Esq.

The Wall Street Journal, Shape of Things to Come: "On Jan. 8, the U.S. Patent and Trademark Office granted Apple Inc. a trademark for the three-dimensional shape of its iPod media player. This was more than a recognition of an innovative product design. It also was Apple's capping piece in a multiyear marketing and legal campaign that pushed intellectual-property rights to new competitive advantage for the company." US TM registration #3365816: "Color is not claimed as a feature of the mark. The mark consists of the design of a portable and handheld digital electronic media device comprised of a rectangular casing displaying circular and rectangular shapes therein arranged in an aesthetically pleasing manner. The matter shown in broken lines, indicating the location of device connectors, is not part of the mark."

Full post as published by IPTAblog on May 12, 2008 (boomark / email).