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: After Writing

Music Business Plan, part 4

By Pamela Parker, Esq.

Next question: I perform as much as I would like, yes or no?

If the answer is no, here are some things to consider. Not all will apply to everyone, of course, so find the items that might make sense for you, and put them on your "think about it" list.

• find a new person to handle your booking
• if you have a pretty good regular audience draw, approach a professional booking agent
  
• expand your performances into a new geographical area
• replace current band members with ones that can commit more performance/travel time
• tap into the corporate event market
• tap into the summer festival circuit
• if you do only band gigs, develop a solo/duo version that can perform happy hours and smaller venues
• if you do only solo/duo gigs, add a band to perform in larger venues
• pair up with another working act and open on their regular gigs, let them open for you on your regular gigs
• revamp your promotional materials
  
• get some sales training if you are doing your booking

Full post as published by After Writing on January 15, 2007 (boomark / email).