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CIPPIC Comments on FTC Proposal on Consumer Tracking Adverts

By DrewWilson

The Phorm storm may be taking place far away, but few are aware of a similar storm brewing in the United States. Should advertising have the ability to track online users? The FTC seems skeptical about the proposition. A recent posting on the Canadian Internet Policy and Public Interest Clinic official website says that they passed along comments to the Federal Trade Commission regarding behavioral tracking advertisements which push targeted advertisements to various users. The FTC had a proposal (PDF) on the issue saying, among other things: In examining the practices, the FTC has applied a broad definition of online ?behavioral advertising,? one meant to encompass the various tracking activities engaged in by diverse companies across the Web. Thus, for purposes of this discussion, online ?behavioral advertising? means the tracking of a consumer?s activities online ? including the searches the consumer has conducted, the web pages visited, and the content viewed ? in order to deliver advertising targeted to the individual consumer?s interests.

Full post as published by ZeroPaid on April 12, 2008 (boomark / email).