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Consumer Law

: 43(B)log

I thought the Europeans were more uptight about GIs?

By Rebecca Tushnet

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Fucking Hell trademark approved for beer and clothing--but apparently it's not clear that the beer will be produced in the Austrian village of Fucking. Seriously, shouldn't that have been a barrier, even accepting that it's not reprehensible "to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages"?

Full post as published by 43(B)log on March 30, 2010 (boomark / email).

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