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Consumer Law

: 43(B)log

Surge in comparative advertising

By Rebecca Tushnet

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AdvertisingAge on increasingly aggressive comparative ads, perhaps partaking of the flavor of the political season. I wonder about those Microsoft "I'm a PC" ads, especially the one (or ones?) that begin with a guy who looks a lot like Apple's John Hodgman. But then I see Apple's vicious counterattack ad and it's clear that Apple has chosen to compete in the market instead of making a bad initial interest confusion claim.

Full post as published by 43(B)log on October 31, 2008 (boomark / email).

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