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: Macroprudential

How the NYT paywall could turn out to be a success

By Felix Salmon

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There’s one aspect of the NYT paywall which hasn’t got as much attention as it deserves — and that’s the idea that the NYT will be able to charge higher CPMs for ads behind the paywall than it currently gets for ads on a free site. Gordon Crovitz, the former publisher of the WSJ who now has a paywall product of his own, points out that if people pay for a subscription, that’s an excellent indicator of the “engagement” that advertisers and agencies are lo read more

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Full post as published by Macroprudential on March 23, 2011 (boomark / email).

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