Arbitration & Mediation

What?s in a Name?

By Christopher Annunziata

Fellow Mediator-blogger-teacher Dina Lynch Eisenberg does an interesting job examining exactly what makes a good name for your mediation business.  Dina’s own practice started with a deeply personal (but in my opinion, not terribly descriptive) name and transformed to a more descriptive but more institutional sounding name.

Personally, I chose a fairly conservative name because I market my practice to lawyers, who are, by and by, a conservative bunch.  The ones I surveyed preferred the name CKA Mediation (CKA being, of course, my initials) to anything more “fanciful” (like some of the examples in Dina’s post) and they preferred the very professional, but more conservative logo seen on my webpage. You go with your market.

Full post as published by CKA Mediation and Arbitration Services Blog on August 20, 2008 (boomark / email).