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Academic
: ConglomeratePizza and Puffery in the Blogosphere
By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring
The blogosphere seems abuzz with talk about Domino's latest commercial calling out Papa John's "Better Pizza. Better Ingredients" slogan as puffery. Indeed, Domino's even has a "Stop the Puffery" website. I am guest blogging at Concurring Opinions this month, and here are some of my thoughts on the subject.
Full post as published by Conglomerate on February 18, 2010 (boomark / email).
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