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Academic

: The Situationist

Marketing Revolution?

By Adam Benforado

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In a previous post I discussed a recent marketing trend towards advertising corporate responsibility and emphasizing corporate commitments to various stakeholders.  I questioned whether the new wave of advertisements referenced a real shift in corporate behavior and a new responsiveness to public concerns or whether it was simply the most effective way to sell products [...]

Full post as published by The Situationist on May 19, 2009 (boomark / email).

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