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Academic

: Conglomerate

How to Lateral

By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring

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A break from Bear Stearns - though can you believe that a firm with a sweet skyscraper in Manhattan, if nothing else, would go for $270 million?  Skyscrapers in that town cost a billion! - to point you to Paul Secunda's how to lateral essay.   He's put it in 10 easy steps.  Given the reception for Jeff Lipshaw's should I be a law professor piece, I think Paul should probably title the paper "How to Win Downloads and Influence People."

Full post as published by Conglomerate on March 17, 2008 (boomark / email).

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