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Getting your lawyers to opt-in to social media beats the stick approach

By Kevin O'Keefe

How do we get more of our lawyers to blog and use other forms of social media? We're starting a blog for our practice group, how do we get more than 2 of the 24 lawyers to blog with regularity? I hear these questions regularly in my strategy calls. First of all, it's okay that all of your lawyers are not clamoring to use social media. Some lawyers will want to learn all about social media and how it can be used for business and professional development. Others, the large majority, won't. The lawyers not jumping on social media bandwagon ought not be chastised for being behind the times or standing in the way of a movement that's going to save the law firm. They just choose not to participate at this point. Having accepted that everyone not ginned up to use social media is a dolt, you may want to nudge some folks along -- or at least educate them as to the value of social media...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 20, 2011 (boomark / email).