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Social media receiving higher priority in Google search results

By Kevin O'Keefe

As reported this week by the Wall Street Journal's Scott Morrison, Google is making its search results more social by prioritizing in search results relevant content content shared by those in the user's social network. The move is part of Google's effort to adapt to a rapidly shifting Internet in which users increasingly rely on such social media sites as Facebook Inc. and Twitter Inc. to discover content and products on the Internet. Google first rolled out its social search feature in 2009, but social results were relegated to the bottom of the results page. With the changes introduced on Thursday, content shared by friends on Flickr, Blogger, or Twitter will be woven in among Google's main search results, a change the Mountain View Calif...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 19, 2011 (boomark / email).