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Intellectual Property Law

: IP Spotlight

World?s most famous trade secret revealed?

By Jim Singer

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This week’s episode of This American Life included an interesting story about a 1979 newspaper article that appeared to reveal one of the most closely guarded trade secrets in the world:  the formula for Coca-Cola.  In the new program, the reporters find the source of the 1979 article, and they put the formula to the test [...]

Full post as published by IP Spotlight on February 18, 2011 (boomark / email).

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