Legal Research

The Dirty Little Secrets of Search

By admin

I have to keep a copy of this and this is where I do this so I can find things again. Then again, you might find this article useful to teach information literacy and search credulity. It is worth reading if you haven’t yet.

The Dirty Little Secrets of Search
New York Times (Feb. 12, 2011)

This is the expose of the PC Penny black hat SEO gaming of Google search results.

The article asks: “J. C. Penney . . . spent $2.46 million a month on paid Google search ads ? the kind you see next to organic results. Is it possible that Google was willing to countenance an extensive black-hat campaign because it helped one of its larger advertisers? ”

It’s just one story in the naked city.

Information Today has a good article on this isue too:

How Google Works: Are Search Engines Really Dumb and Why Should Educators Care? [Available Full-Text, Free]
by Paul Barron – Posted Jan 1, 2011

Stephen

Full post as published by Stephen's Lighthouse on February 17, 2011 (boomark / email).