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: Likelihood of Confusion

Save your brand equity for a rainy day

By Ronald D. Coleman, Esq.

Originally posted 2007-02-13 19:55:31. Republished by Blog Post Promoter Bloomberg.com reports (links added): The biggest U.S. bank plans to sell its red umbrella trademark to St. Paul Travelers Cos. and operate under the “Citi” name after failing to get most consumers to think of anything except insurance when they saw the 137-year-old symbol. The deal, [...]

Full post as published by Likelihood of Confusion on February 04, 2011 (boomark / email).