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In Which I Trick the E*Trade Baby Into Saying the Forbidden Words About Lindsay Lohan

By Bruce Carton

There were obviously a lot of awesome things about the Lindsay Lohan-E*Trade dispute, at least from a Legal Blog Watch perspective: the "still-funny-on-the-20th viewing" E*Trade commercial underlying the dispute in which the girl baby demands to know "if that Milkaholic Lindsay" was at her boyfriend baby's house; the fact that Lindsay Lohan then sued E*Trade saying that, since she ?has the same single-name recognition as Oprah or Madonna,? the ad has misappropriated her "name and characterization? entitling her to $100 million; and the fact that E*Trade then agreed to a confidential settlement that supposedly included at least some cash for Lohan. Now, some details from the confidential settlement have started to leak out and they, too, are pretty amusing. According to Radar, E*TRADE has now created a funny website where you can create your own talking E*Trade baby (you type in the message you want the video baby to say, hit the "Speak" button, and the E*Trade baby then says those words -- good times!), but at least two words in the English language are off limits:"Lindsay" and "Milkaholic." Radar reports that the ban of these two words is the result of the settlement last year. I tried to make...

Full post as published by Legal Blog Watch on February 09, 2011 (boomark / email).