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Consumer Law

: CL&P Blog

Consumer Financial Protection Bureau launches website and social networking presence

By Deepak Gupta

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The Consumer Financial Protection Bureau has launched its spiffy new website -- located at http://www.consumerfinance.gov/ and already equipped to receive suggestions and consumer complaints. The site's design immediately sends the message that the CFPB, as the first major federal agency created in the 21st century, will be more responsive and less, well, bureaucratic. The use of the prominent badge logo visually conveys the concept that there's a new cop on the beat, a new sheriff in town. Highlighting the agency's commitment to transparency, the website posts Elizabeth Warren's complete calendar of meetings.

The site the following animated welcome video, explaining the agency's genesis and mission in a simple, accessible way:

Here's Warren's welcome video:

Below is a letter from Warren, announcing the website's launch and providing links to the Bureau's presence on Twitter and Facebook. She invites consumers to post their YouTube videos in response to the welcome video, "Like" the agency or post on its wall on Facebook, or tweet suggestions.

The message: There's a new sheriff in town. We're open to suggestions. This is not your grandfather's federal agency.

Dear Colleague,

In July 2010, Congress created a new federal agency to protect American consumers. The Consumer Financial Protection Bureau will be a cop on the beat, working to make consumer financial markets work better for American families. As the first new consumer agency of the 21st century, we can communicate directly with the people we serve.

Today, that work is just beginning. We?re moving quickly?building a terrific team, finding office space, and unpacking a lot of boxes.

Things aren?t all in place yet, but we don?t want to delay reaching out to the people who care about this agency. We?re excited to announce the launch of our website, ConsumerFinance.gov, for one very important reason ? to start a conversation with you. With the launch of our site, we will be Open for Suggestions.

We hope you are eager to learn what this new agency will do and how it might affect you. In turn, we are definitely eager to hear what you have to say. Starting today, you can use the Internet to send us your best suggestions and questions for the bureau:

If you have a video camera, record a YouTube video and upload it as a response to our welcome video at http://www.youtube.com/CFPB.

If you like Twitter, tweet your suggestion using the hashtag #CFPB. You can also follow us at http://www.twitter.com/CFPB.

If you are on Facebook, you can ?Like? us at http://www.facebook.com/CFPB, and post your suggestion on our wall.

If you want to use our website, you can post suggestions at http://www.consumerfinance.gov/openforsuggestions.

In the coming days and weeks, staff who are building this new agency will record direct video responses to some of the most frequent questions and most interesting suggestions. You?ll see the faces and meet the people who come to work every day to make a difference for the American people. We look forward to getting to know a little more about you, too. More is coming, so be sure to check back at http://www.consumerfinance.gov/openforsuggestions throughout the coming weeks.

Open for Suggestions is just one way that we plan to keep our conversation going with you. Be funny! Be creative! Most of all, be real about what matters to you. This is a great chance to go into your community with a camera, laptop, or mobile phone, or just a pen and paper, and help others participate. Involve your friends, your family, your colleagues and classmates, your faith community, and anyone you know who might be counting on this agency for information and help.

If you aren?t ready with a specific comment, that?s OK. Just let us know you are there?and stay in touch.

We can?t do it without you.

Thanks,

Elizabeth Warren

Full post as published by CL&P Blog on February 03, 2011 (boomark / email).