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Intellectual Property Law
: Trademark BlogChecking In With LV v Hyundai (Luxury Basketballs)
By Marty Schwimmer
Hyundai ran a commercial during last year's Super Bowl which depicted (for a few seconds) an 'LV' basketball as one of a series of exaggerated images of luxury. LV sued (complaint here, but sadly, commercial removed from YouTube). I checked the docket today (slow weekend) and it looks like the lawsuit proceeds - the parties are in the midst of discovery.
Full post as published by Trademark Blog on January 15, 2011 (boomark / email).
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