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Eleven Digital Trends to Watch in 2011

By admin

After the JWT trends list this week, here’s equal time for the Edelman Digital list from David Armano and Steve Rubel:

Eleven Digital Trends to Watch in 2011

“The 11 curated trends are summarized below:

1. Attentionomics ? Marketers begin to realize the value of attention and not just reach in driving conversion
2. Digital Curation ? The plethora of content will give rise to digital curators who can separate art from junk
3. Developer Engagement ? Marketers typically don?t try to court developers, but that?s all about to change
4. Transmedia Storytelling ? If there?s one constant it?s that humans crave stories. Technology creates new expectations
5. Thought Leadership ? Companies recognize they must activate credible individual expert voices who can create content
6. The Integration Economy ? Social media efforts can no longer exist in fragmented, non-formal initiatives.

They begin to integrate

7. Ubiquitous Social Computing ? As competition heats up mobile devices, consumers closer to being socially connected anywhere
8. Location, Location, Facebook ? If 2010 belonged to solely Foursquare, it?s likely that Facebook will rain on their parade in 2011
9. Social Media Schizophrenia ? Social overload is no longer a problem for tech mavens, but a broader population
10. Google Strikes Back ? Google proves that the best way to beat Facebook & Twitter is to do what they do best: index them to pieces
11. Viva La Social Web Site ? Businesses realize that integrating social functionality into their existing web sites is what users now expect”

Stephen

Full post as published by Stephen's Lighthouse on January 07, 2011 (boomark / email).