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Media & Entertainment Law

: Sports Biz

Hawai'i Makes it Official; Boise State Rejoins the WAC

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Okay, the headline is a bit misleading - Boise State didn't officially rejoin the WAC, but with Hawai'i now joining the Mountain West for football only that makes four schools that have left the WAC for the Mountain West.  With Utah, BYU and TCU leaving the MWC, the reputation of the conference in the eyes of the football world now rests on Boise State and Nevada, just like the WAC did before the four schools decamped.  I know this is not the conference they all had in mind when they left. 

The benefit to the new MWC members will come in increased media exposure as even with the mtn network's limited distribution, the MWC has better media contracts than the WAC.  Whether those contracts will survive realignment is another issue entirely.  Not only did the departing threesome take much of the conference's football rep with them, BYU and Utah take much of the long-term basketball rep as well.  Sure, San Diego State and UNLV have good teams this year (despite UNLV's exposure at the hands of Louisville today) but Bristol's interest in MWC basketball will be significantly reduced when Utah and BYU go out the door, and none of the incoming members have basketball programs with national reputations to replace them.  All in all, the media contracts, once renegotiated, may turn out to be little better than they were in the WAC. And for Hawai'i, it may actually be worse since it must be a differential to its new conference mates in both the MWC and Big West (which it's joining for other sports) to cover the cost of travel to the islands.

Full post as published by Sports Biz on December 11, 2010 (boomark / email).

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