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: Stark County Law Library Blawg"Law Firm Blog Location and SEO"
This post was written by Steve Matthews: "My friend Kevin O'Keefe is debating the effectiveness of placing law firm blogs within the law firm website, as opposed to setting up each blog with its own domain name. Kevin clearly supports the idea of giving each firm blog its own domain, and wrote on this same topic last year.
An important piece of context here: Kevin's most recent post refers specifically to larger firms' blogs. I'm also assuming that he's referring to firms that develop multiple practice area blogs and position those blogs as subdirectories (or subdomains) under the firm's principal website.
Does this make sense? Mostly, yes; and because Kevin is addressing the larger firm scenario, I'll agree with him. But before I give you the pros of putting a law firm blog on its own domain, let's explore the counter-arguments, some of which are valid:...
Continue reading this interesting post and reach the active links by clicking on the author's name.
Source: Law Firm Web Strategy, 17 November 2010. Copyright © 2007 - 2010 Stem Legal Web Enterprises Inc. Reproduced with permission of the author.
Full post as published by Stark County Law Library Blawg on November 18, 2010 (boomark / email).
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