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: TechnoLawyer Blog

BigLaw: How to Create a Smartphone App That Promotes Your Law Firm

By Dan Friedlander

Originally published on November 1, 2010 in our free BigLaw newsletter. Apple's App Store offers more than 200,000 apps for the iPhone (primarily) and iPad. Apps run the gamut from games to social media clients to sophisticated document editors to flashlights. Yet there is a shortage of law-related apps, especially those developed by large law firms. In future BigLaw columns, I'll discuss the app development process as well as enterprise apps for internal use at large firms. Today, let's explore law firms apps as marketing tools. Ignore Smartphone App User Psychographics at Your Peril The iPhone — now in the hands of over 30 million users, many of them corporate executives — seems like an ideal platform for large law firms to advertise their legal services...continue to full post

Full post as published by TechnoLawyer Blog on November 15, 2010 (boomark / email).

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