Legal Research

State of The Blogosphere

By admin

Last week, “Technorati CEO Richard Jalichandra gave his annual State of The Blogosphere presentation at the ad:tech conference. Technorati will be blogging about the findings over the next few days, which is based on a survey of 7,200 bloggers. But we have the full slide presentation below.

State Of The Blogosphere Presentation 2010

Some key takeaways:
- Self-employed bloggers now account for 21% of those surveyed, compared to 9% last year.
- But only 11% say their primary income comes from blogging.
- Hobbyists still make up the bulk of bloggers at 65%, but that is down from 72% last year
- Corporate bloggers now make up 4% of the total, up from 1% last year.
- Two thirds are male
- They use many types of social media (LinkedIn, YouTube, Flickr, StumbleUpon, Digg), but when it comes to driving traffic back to their blogs only two social media services really count: Facebook and Twitter
- Tablets and smartphones are impacting impacting blogging styles for 39% of bloggers
- Of those, 70% are writing shorter posts, 50% are posting photos from their smartphones, and 15% are using less Flash
- When writing about brands or products, 71% will only write about brands they approve of.
- One third boycott products, but only one fifth write about their boycotts.”

So, the long and the short of it is that blogs are alive and well but the dynamics of the field are changing and mutating. They’re entering their teens! As the parent of this blog I am scared.

Stephen

Full post as published by Stephen's Lighthouse on November 11, 2010 (boomark / email).