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People will ignore generic images and photos in your blog design

By Kevin

Lawyers and law firms we work with often spend too much time on pictures and images being used in their blog design. Rather than focusing on what's important - learning how to engage their audience, build relationships, and grow one's reputation through blogging - some lawyers and legal marketing professionals focus too much on getting the right graphic imagery or picture in the header area of their blog. The source of such photos and images? Stock image and photo websites. Not only is this taking your eye off the ball, such photos and images are ignored. The New York Times' Nick Bilton shares word of a recent study by Jacob Nielsen, a leading web usability consultant, that shows people ignore such generic photos online. [Nielsen's] latest eye-tracking survey found that ?big feel-good images that are purely decorative? are mostly ignored online, while stock photos or generic people are also intentionally disregarded...continue to full post

Full post as published by Real Lawyers : Have Blogs on November 03, 2010 (boomark / email).