Legal Research

"Legal Project Management as Marketing Tool"

This post was written by Tom Kane: "It comes as no surprise that legal project management is a hot topic. What did surprise me was the emphasis it got in the recent 2010 ACC/Serengeti Managing Outside Counsel Survey Report released last week. The summary/press release I saw mentioned project management or matter management 12 times.

"Controlling spending on outside counsel remains the top priority for in-house counsel," is the lead in. It goes on to say under highlights of the key findings:

"As controlling law firm costs has continued to grow as a top priority for corporate clients, in-house counsel are now requiring project management techniques and systems to obtain better value from firms, even as a condition for hiring and retaining them." (emphasis mine)

Therein lies the marketing potential for those law firms that adopt legal project management techniques early on. So, what does LPM entail? In a nutshell, it involves..."

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Source: Legal Marketing Blog.com, 2 November 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on November 03, 2010 (boomark / email).