Legal Commentary

Adjectives.

By Patrick J. Lamb

It seems like every day that I am forced to listen to a radio spot in which Otis Wilson, "linebacker for your Super Bowl champs," tells me that he hired attorney Jeffrey Leving because he is a "credible attorney."

Every time I am forced to listen to this ad, I wonder what idiot created the copy for Otis to read.  Who the heck hires a "credible" attorney?  Does somebody believe that is good advertising?  Does Otis' description help distinguish Leving from all of the "incredible" attorneys out there?

Remember, I'm from the state that gave the world Rod Blagojevich, so "incredible" can really have both positive and negative connotations.  But since I think about the choice of adjectives every time I hear this spot, I thought I would share my pain. And my fond hope that you will think about your choice of adjectives.

Full post as published by In Search of Perfect Client Service on November 02, 2010 (boomark / email).